Go-to-Market Sourcer
Launch Your Product with the Best GTM Talent
Why is GTM Talent Acquisition difficult?
Finding the right Go-To-Market talent can feel like a tough puzzle, and it’s completely understandable why. Here’s why it’s such a challenge:
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High Demand, Limited Supply: There’s so much competition for skilled GTM professionals, and the pool of top talent is often smaller than we’d like. It’s not uncommon to feel like you’re racing against others to secure the best candidates.
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Specialized Skills: Go-To-Market roles aren’t your typical job openings. They demand a mix of sales, marketing, product knowledge, and customer success experience—all in one person. It’s hard to find someone who ticks every box!
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Industry Fit: It’s not just about skills, but about understanding your product and industry. You need someone who’s not only talented but can hit the ground running with your unique challenges and customer base.
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Alignment with Company Vision: GTM talent needs to align with your specific business needs. That means they must mesh with your culture, goals, and strategies, which can sometimes feel like finding a perfect match.
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Retention: After you finally find the right person, keeping them engaged and aligned with the company’s evolving needs can be just as tricky. It’s about more than just hiring—it’s about ensuring long-term success.
What is GTM, GTM Strategy, and GTM Talent?
Need top GTM talent fast? Rent-A-Sourcer delivers a pre-vetted, high-impact GTM Talent pipeline so you can scale your team without the hiring headache.
Go-to-market (GTM)
A Go-To-Market strategy is your roadmap to market success. It’s how you position, promote, and deliver your product. Without it, even the best products can get lost. It’s all about understanding your audience and ensuring every step speaks to their needs. Simply put, a solid GTM strategy turns a product into a winner.
GTM Strategy
Go-To-Market talent is your key to driving product success, increasing market share, and optimizing your sales cycle. Whether it’s sales executives, marketing strategists, or product managers, these experts will ensure your product or service stands out and thrives in the market. Ready to scale with the right team?
GTM Talent
Find the GTM Talent?
Need top GTM talent fast? Rent-A-Sourcer delivers a pre-vetted, high-impact GTM Talent pipeline so you can scale your team without the hiring headache.
SDR (Sales Development Representative)
BDR (Business Development Representative)
Account Executive
Account
Manager
Sales
Director
GTM
Engineer
Customer Success Manager
RevOps
Specialist
Who is GTM Sourcer?
GTM Sourcing is finding the best candidates for your sales, marketing, or customer success teams. A Go-To-Market Sourcer works early in the hiring process, using a variety of platforms and techniques to scout talent. They build a strong pipeline of candidates even before the formal hiring begins.
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Research and identify potential GTM candidates.
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Engage passive candidates via LinkedIn, email, and other platforms.
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Maintain an up-to-date talent pool for current and future hiring needs.
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Collaborate with Go-To-Market recruiters to understand hiring goals.
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What is GTM Recruiter?
A Go-To-Market Recruiter is responsible for the entire recruitment journey, from sourcing to closing offers. Their role is to take the talent sourced by the team and guide them through interviews, negotiations, and ultimately, hiring.
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Full-cycle recruitment for GTM roles, including sales, marketing, and customer success.
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Screen and interview candidates, ensuring they meet job requirements.
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Coordinate with hiring managers to refine role specifications and ensure cultural fit.
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Negotiate salaries, benefits, and finalize job offers.
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When building a powerhouse Go-To-Market team, you need both a GTM Sourcer and a GTM Recruiter. But what’s the real difference? Let’s break it down.
Rent-A-Sourcer
Your Go-to GTM Talent Partner
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Expert GTM Talent Sourcing: We specialize in finding the best talent for GTM roles—sales, marketing, product, and customer success.
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Strategic Collaboration: We work closely with your in-house team to align with your goals, while bringing our deep knowledge of GTM sourcing trends.
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Market Insights: We provide expert insights into talent availability, market conditions, and hiring trends, so you stay ahead of the competition.
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Pre-Screened, Qualified Pipeline: No more endless resumes. We deliver a pre-screened, highly qualified talent pool ready to move forward.
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Fast, Focused Results: We move quickly to build you the right team, saving you time and ensuring you hire top-tier talent.
Open Go-To-Market Position
No, there’s more to build a sustainable talent pipeline through candidate sourcing, and HUMAN ACUMEN becomes indispensable here!
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Drive customer value and outcomes, with a focus on retention and growth.
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Own onboarding, implementation, adoption, renewal, and expansion for 50+ customers.
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Identify and implement 10x strategies to maximize customer value through product, sales, marketing, and operations.
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Collaborate cross-functionally with Sales, Product, Marketing, and Engineering teams.
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Use data to uncover bottlenecks and business opportunities.
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Lead internal projects to elevate the customer success team and organization.
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Scale with a dedicated support ops team to focus on strategic, high-impact initiatives.
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Must have 3+ years of customer success experience or a mix of sales/customer success roles.
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Strong skills in data-driven decision-making and cross-departmental collaboration.
On-Target-Earnings (OTE): $100K - $180K per year with commission and equity benefits.
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Lead GTM Strategy: Drive $5M pipeline using AI tools.
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Customer Advocacy: Build a thriving customer community and champion success.
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Optimize GTM Teams: Improve sales, marketing, and ops efficiency using AI and data.
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Content Creation: Post 5x/week on LinkedIn, sharing GTM tips & product insights.
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Automate Workflows: Convert enablement playbooks into automated systems.
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Innovation: Experiment with emerging technologies to scale high-return initiatives.
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Data Whisperer: Strong analytical skills, translating data into strategies.
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Tech Tinkerer: Experience with CRMs, sales automation, and AI platforms.
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Process Ninja: Ability to optimize chaotic workflows.
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Cross-Functional Conductor: Effective collaboration across teams.
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Customer Advocate: Passionate about building customer success and community.
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Growth Guru: 6-8+ years in RevOps, Growth, or Sales leadership.
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On-Target-Earnings (OTE): $140,000–$185,000 per year.
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Join a fast-growing Series A AI sales platform backed by Y-Combinator, Felicis, and Sequoia
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Scaling from $3M to $10M ARR and expanding ahead of Series B
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Drive mid-market and enterprise sales, closing high-value deals ($150K+ ACV)
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Prospect, book demos, and manage pipeline via HubSpot, Outreach, and Sales Navigator
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Collaborate with Marketing, Sales, and Operations
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Engage C-suite executives, navigate security and compliance needs
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Analyze trends, refine sales strategies, and hit individual/team targets
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Requires 4+ years SaaS sales experience, proven mid-market closing success
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Strong communication, negotiation, and time management skills
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Proficiency in HubSpot, Salesforce, Outreach
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Salary: $125,000 - $250,000
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Join a fast-scaling Series B SaaS company transforming the manufacturing industry
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Manage and optimize Salesforce to enhance Marketing, Sales, and Customer Success operations
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Collaborate with stakeholders to implement scalable solutions and system integrations (Gong, Outreach, HubSpot)
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Ensure data integrity through data cleansing, duplicate management, and structured reporting
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Drive process improvements, automation, and best practices in Salesforce administration
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Develop reports, dashboards, and forecasting tools for business insights
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Lead Salesforce projects end-to-end, including documentation and training
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Requires 4+ years as a Salesforce Administrator, Salesforce Admin (ADM 201) certification, and experience with Salesforce Sales & Service Cloud
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